My Rules of Business

In 2019, I registered my business. I work as a corporate event planner and a team-building host. Since I started the business, it has mostly been corona time. Something the world and the naive "me" weren't by far prepared for.

But the business has done well, and over this time, I have developed or, say, discovered a few business rules that I swear by at Kitty Party. Oh, yes, It is Kitty Party. Have you not heard about it? Do check it out here after reading this article. But, for now, please stay with me here. 

The business, irrespective of the situation, did well. Since then, there has been no looking back; now, it is flourishing every other day. Over this time, I have discovered or, say, developed a few business rules that I swear by at Kitty Party. 

1. For the Long game choose the win-win:

When I was organizing my first corporate party, my father said, "This work is totally about long-term relationships. If people can trust you that you would be fair to them in all situations, you will have a long way to go."

Sometimes you need to zoom out to look the whole picture.

Since day one, creating long-term relationships with my clients and associates has been my priority. Building a feeling of trust helps to carry the projects smoothly. It also creates positive energy and the right motivation.  You should always care that everyone involved should get their fair share. Your win should never be your associate’s or customer’s loss. I always make sure that everyone involved in any project should feel that the deal was in their favor and that it genuinely should be benefiting all.

As a result, companies like Amazon, LinkedIn, Facebook, Salesforce, and many others have been my regular clients.

2. Retain Them

This one could be an extension of the first point. Throughout doing business, I see that earning money brings a thrill to work. However, making money is a long-term goal and not a short one. What does that mean? 

I think customer and partner retention will bring more success in the long term. I have never lost a client for the sake of money. If a client has a budget constraint, I do everything possible to fit the event into their budget. I have given thousands of euros in discounts to billion-dollar companies. But corporations do have their budget constraints for each event. Just because they have money does not mean they have the event budget also.

I will undoubtedly make a big name and be famous at Kitty Party because money is a long-term goal, not an immediate priority. However, a happy customer can bring and has brought me many prominent clients. 

3. On Your Toes and Out of Way

I am always on my toes for all my clients' big or small projects. I offer 100% customization to all my clients. I involve them in each step of the events, from the menu selection, platform selection, decoration, timings, the flow of the event, and every little thing they want to be part of. There is no fixed template as all my clients and all the events are unique in their way.

Being professional and yet having fun at work.

4. Get Set Flexible

The one thing my clients have thanked me for the most is my readiness to be flexible. In the event world, the situation can flip on the day of the event. New timings, a new menu, and a radically different event flow can be requested, and my job is to accommodate everything. I always keep this mindset that things might change. Virtual parties primarily depend on me unless they clash with the requirements of another client. Offline parties are very much reliant on the associates and their constraints also. However, I keep them ready for anything new. So, when things come up, we run to sort them out; it creates stress for sure but also brings exhilaration to work. 

Genuine efforts and your love for your work brings appreciation.

5. Talk about Work

If there is only one thing that I did right at my work, I think it would be my regular practice of brainstorming. I always talk about the business to my friends, family, associates, competitors, and customers. I also have an informal advisory board of my close ones. If intrigued, later check it out here. 

Many such coffee dates got me remarkable ideas for the business.

I think they bring their expertise and their new opinions to the table and help me see things from just another perspective. I always take our discussions positively and also immediately get them into action. Sometimes, I take my time to leave my comfort zone. I cannot say enough how blessed I feel to have people around me who genuinely believe and support me and, ultimately, my business.

6. Boundaries

I still feel new in the business, and people can see that. I have been very transparent about it. For me, it is crucial to feel the excitement and get the thrill from every event I do. There have been some projects that brought my energy down due to the nature of those particular events. Now, I have a filtration system to choose suitable events. Events that are too demanding and yet not appreciative, I let them go. It took me a while to accept that I should not take up every event that comes.

Pick the right flowers for your vase

Doing events is my passion. I am protective of my passion and my love for the work that makes me smile at any hour of the day. Of course, it gets stressful, but ultimately, it is mine. I owe it a huge success, the success that even I had never imagined.

So, these were my rules of business. Have any opinion or a suggestion on Kitty Party or an event opportunity for me? Then please do write to me at info@kittyparty.de!

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Written with love in Berlin on a fine Wednesday early morning